About Amplify Advisors

At Amplify, we know you want to be a business leader who feels restored and confident to make sound decisions for success. In order to do that, you need support to regain control and position your business for opportunity and growth.

This is why we founded Amplify.

From its humble beginnings, Amplify’s founders believed that there was a better way to receive professional services. At Amplify, we call this better way, our client experience. Our client experience is relationship-centric. The foundation is our values. The experience that our clients get is represented by our name. We want to amplify. We are focused on growth, scale, strategy, and leadership.

At Amplify, we know that building a successful business is a team effort. We are leading experts in the fields of finance and accounting. But most importantly, we are real people. We believe in the strength of our communities and we continuously aim to amplify the communities we live in by volunteering in sports and causes we believe in. We are ready to help — confidentially and without judgement.

Our focus at Amplify (our ‘North Star’) is Client Experience. We prioritize it first.

Enhancing Communities.
Amplify Opportunities.
Cultivate Connections.

We build our values based on years of working in professional services at Big Four firms and working in various industries as Finance Leaders:

  • Connection
  • Candor
  • Courage
  • Curiosity
  • Collaboration

We knew the blind spots that would not fit well with our dedication to Client Experience. We knew that the opposing values were common for CPAs and that we needed to be deliberate in building a culture that would support our epic team.

And it is an epic team. We are proud of the amazing people that work with us as Finance Leaders and in our Consulting, Recruiting and Tech services. We know that the client experience is what attracts and retains them and that they share our values.

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Jamie L. Smith CPA, CA, MPAcc
Co-Founder
Chief Experience Officer | Finance Leader Services – Executive Leader 

Non-Amplify Roles: hockey & baseball mom (of 2), wife, audit committee chair & treasurer, CPA & TSXV committee member

Hobbies & Interests: golf, entertaining, reading & writing, wine & craft beverages, travel

Jesse Ferguson CPA, CA
Co-Founder
Chief Executive and Financial Officer | Tech – Executive Leader

Non-Amplify Roles: hockey coach, EOA member, EOA board director, UNB Hockey co-chair, IoT committee member, husband, dad of 2

Hobbies & Interests: golf, family skiing, travel, podcasts & reading

Jordan Wenzel
Chief Growth Officer

Non-Amplify Roles: Mt. Royal University student mentor, small business owner, media consultant

Hobbies & Interests: golf, hockey, social events, travel, business strategy, e-commerce & the digital world

Tyler Nicholetts
Business Development & Sales Director| Finance Leaders & Consulting

Phone: 1-587-437-2334
Email: tylernicholetts@amplifyadvisors.ca

Non-Amplify Roles: dad, family member, friend, coach, leader and volunteer

Hobbies & Interests: sport, fitness, outdoors, travel, food & entertainment, personal & professional development

Paul Christensen, CPA, CA
Finance Leader (CFO) | Consultant

Non-Amplify Roles: father, husband, community volunteer

Hobbies & Interests: skiing, hockey coaching, travel, cooking & reading biographies

Amanda Fisher
Senior Consultant, Recruiting Services

Non-Amplify Roles: wife, mom of 2 and dog mom of 2, FFCA school board director, South Bow River Softball board member

Hobbies & Interests: playing and coaching softball, camping, hiking, gardening, reading, podcasts, personal development, travel, quality time with friends and family

Lyndsey Hoff
Senior Consultant, Recruiting Services

Non-Amplify Roles: cat mom, singer/songwriter, shampoo dealer, and Aunty

Hobbies & Interests: volunteering on Connect Church Worship Team , colunteering at Happy Cat Sanctuary, volunteering VP, Board of RESET, live music, gardening

Jodi Morrison
Operations and Marketing Analyst

Non-Amplify Roles: Mother of 2 boys, wife, co-owner of social media management company (@smalltownscoop)

Hobbies & Interests: playing hockey & golf, wine, music, family, outdoors

Ian Folinsbee, CPA, CMA
Finance Leader (CFO) | Accounting Services Manager

Non-Amplify Roles: Treasurer at Foundation for Addiction and Mental Health, Committee member on the “Nomination Committee” for the CPA Achievement Awards

Hobbies & Interests: mountain biking, yoga

Brad Giblin, CFA, CPA CA
Finance Leader (CFO) | Consultant

Non-Amplify Roles: husband and proud father of two

Hobbies & Interests: sports and exercise, travel and wine with good friends

Danny Chiarastella, CPA ,CA
Finance Leader (CFO) | Consultant

Non-Amplify Roles: husband, dad of two daughters, CanLearn Society board chair, and FEI Canada Sponsorship chair

Hobbies & Interests: hiking, biking, gardening, cooking

Ken Teuling, CPA ,CMA
Finance Leader (CFO) | Consultant

Non-Amplify Roles: father of one, dog owner, husband

Hobbies & Interests: biking, hiking snowshoeing, skiing, camping

Don Baird, CPA ,CA
Finance Leader (CFO) | Consultant

Non-Amplify Roles: yard maintenance

Hobbies & Interests: fly fishing, snow shoeing, soccer, golf

Heidi Conrad, CPA ,CA, ICD.D
Finance Leader (CFO) | Consultant

Non-Amplify Roles: Director and Treasurer of the board of Prospect Human Services, CPA Student Mentor Volunteer Advisor, InterGen

Hobbies & Interests: travel, hiking, history, reading and learning

Deanna Shymkiw, CPA ,CMA
Finance Leader (CFO) | Corporate Controller

Non-Amplify Roles: mom of two, wife of a pilot, CPAWSB facilitator, volunteer board member

Hobbies & Interests: travel, camping, my family, new botanical flavoured gins

Josh Vickers CPA
Finance Leader (Controller) | Consultant

Non-Amplify Roles: Uncle, teammate

Hobbies & Interests: Hockey, hiking, reading, guitar

Heather Pennett, CPA ,CA
Finance Leader (Controller) | Consultant

Non-Amplify Roles: mom, wife, adventurer

Hobbies & Interests: hiking, reading, playing piano, anything outdoors with my kids

Julie Chan, CPA
Senior Business Consultant

Non-Amplify Roles: CPA mentor, community volunteer, sister, daughter

Hobbies & Interests: violin, running, indie rock music, cooking, psychology, philosophy & economics books

Sabran Hameed, MBA
Senior NetSuite Consultant

Non-Amplify Roles: Dad for 1, mentoring for upcoming young talents

Hobbies & Interests: cricket, reading books, family outings, exploring nature, and exploring history

Joshua Ponton 
Functional Consultant

Non-Amplify Roles: friend, teammate & brother

Hobbies & Interests: basketball, snowboarding, travel & music

Joshua Jones
Functional Consultant

Non-Amplify Roles: 

Hobbies & Interests: 

Rayann Ritchie
Accountant

Non-Amplify Roles: mom, wife, family member

Hobbies & Interests: travel, golf, yoga, reading, long dog walks, spending time with family & friends

Galea Gherasimencova
Accountant

Non-Amplify Roles: mom of 4, soccer mom, wife

Hobbies & Interests: snorkeling, dry sauna, family outdoor activity

Drew Englot
Accountant

Non-Amplify Roles: husband, uncle, volunteer

Hobbies & Interests: hockey, golf, football, baseball, travelling, concerts & festivals

Jesse Fowlis
Accountant

Non-Amplify Roles: wife, mom of 2, school treasurer

Hobbies & Interests: women’s soccer, downhill skiing, hiking

Hilary Chan
Accountant

Non-Amplify Roles: mom, wife, Etsy store owner

Hobbies & Interests: spending time with kids, arts and crafts (too many to list), video gaming

Our Values

Connection

We value connection because our client experience is about relationships. The business leaders that we serve are people first and by investing in them, we amplify their growth. It has two parts.

First, connection is about being generous with our network and our willingness to cultivate connection. Referrals, recommendations, and amplifying opportunities are important to us. We are grateful that we have a network that allows us to do a great job in this.

Second, connection is about communication. We know that being understood is the key to commitment and that great communication is clear, concise, and influences action.

Candor

Our candor is based on “Radical Candor” by Kim Scott and “Principles” by Ray Dalio.

Challenging directly without establishing a relationship doesn’t get you heard. If you are not perceived to be coming from a place of kindness and caring, people will just put their defenses on. In these cases no one wins. You might be right, but you have no influence. We understand this at Amplify.

Candor isn’t what people think – it isn’t a license to be blunt, frank or a devil’s advocate in a way that presents like an a**hole.

Instead, it’s an opportunity to prioritize relationships and for us at Amplify to focus on our client experience. When people know you care and you’ve invested in connecting, you have an open door to speak clearly and to show your curiosity with great questions. When you are connected you have the courage to collaborate, including challenging directly. If done right, you can make people’s ideas better.

Courage

Our values don’t have a place for ego. To deliver our client experience we need to be vulnerable. You have to have the courage to not be the smartest person in the room. The courage to not always be right, and even when you are “right”, you need the courage to put relationships and candor first. Courage is about understanding when you need to collaborate. It’s about asking the curious questions.

Curiosity

Our client experience is about the whole business – all areas and all people. We ask questions and have a growth mindset. We bring insight and add value by realizing that there’s always more to learn. Our people are not happy unless they have the opportunity to understand.

Collaboration

While collaboration is a foundational value and can be simple, it’s often the hardest to actually do. Getting the balance right and not spinning your wheels independently and asking for help is important. Knowing that autonomy is a privilege and not a right, can be hard for some to swallow. Recognizing when people need your collaboration even though they didn’t directly ask for help takes insight and effort. Collaboration allows our client experience to go beyond what any individual could provide. It’s the power of the epic team which amplifies opportunities and cultivates connection.

Professionals who are skilled accountants and have held top performing jobs might not fit with Amplify. CPAs that think they communicate and that “the ball is in their court”. CPAs who spend all of their time behind a spreadsheet and don’t ask questions about operations. CPAs that prioritize their own deadlines over people. CPAs that are passive-aggressive or obnoxious devil advocates. CPAs who believe they are the “smartest guy in the room”. CPAs that haven’t read a book on strategy, business leadership, or scaling a business. These people can make great teammates on other teams, but they won’t love working with Amplify.

CPAs are prone to all kinds of stereotypes and many are well deserved. For our epic team, most of us trained as auditors and CAs so we know how our peer group ends up coming across as policing, cost-focused devil advocates. We know CPAs in the industry are hard-working and work on lean teams. We have been Finance Leaders that have felt stretched and we’ve seen the impact that had on our ability to be strategic or develop relationships. We don’t let that happen to us anymore. While compliance, costs, and numbers all matter to us, that’s not how we differentiate. Rather, through our values, we want to help business leaders feel restored, confident, and ready to make sound decisions for success. We want to help business leaders regain control and position for opportunity and growth. Growth focused and relationship-centric CPAs with a dedication to our client experience is what attracts and retains this epic team.