Connection

We value connection because our client experience is about relationships. The business leaders that we serve are people first and by investing in them, we amplify their growth. It has two parts.

First, connection is about being generous with our network and our willingness to cultivate connection. Referrals, recommendations, and amplifying opportunities are important to us. We are grateful that we have a network that allows us to do a great job in this.

Second, connection is about communication. We know that being understood is the key to commitment and that great communication is clear, concise, and influences action.

Candor

Our candor is based on “Radical Candor” by Kim Scott and “Principles” by Ray Dalio.

Challenging directly without establishing a relationship doesn’t get you heard. If you are not perceived to be coming from a place of kindness and caring, people will just put their defenses on. In these cases no one wins. You might be right, but you have no influence. We understand this at Amplify.

Candor isn’t what people think – it isn’t a license to be blunt, frank or a devil’s advocate in a way that presents like an a**hole.

Instead, it’s an opportunity to prioritize relationships and for us at Amplify to focus on our client experience. When people know you care and you’ve invested in connecting, you have an open door to speak clearly and to show your curiosity with great questions. When you are connected you have the courage to collaborate, including challenging directly. If done right, you can make people’s ideas better.

Courage

Our values don’t have a place for ego. To deliver our client experience we need to be vulnerable. You have to have the courage to not be the smartest person in the room. The courage to not always be right, and even when you are “right”, you need the courage to put relationships and candor first. Courage is about understanding when you need to collaborate. It’s about asking the curious questions.

Curiosity

Our client experience is about the whole business – all areas and all people. We ask questions and have a growth mindset. We bring insight and add value by realizing that there’s always more to learn. Our people are not happy unless they have the opportunity to understand.

Collaboration

While collaboration is a foundational value and can be simple, it’s often the hardest to actually do. Getting the balance right and not spinning your wheels independently and asking for help is important. Knowing that autonomy is a privilege and not a right, can be hard for some to swallow. Recognizing when people need your collaboration even though they didn’t directly ask for help takes insight and effort. Collaboration allows our client experience to go beyond what any individual could provide. It’s the power of the epic team which amplifies opportunities and cultivates connection.