For a more in-depth Discussion on Start-Ups, Download our E-Book!


The Myth of No Boss

One common misconception about entrepreneurship is the idea of having no boss.

As entrepreneurs, we are accountable to many stakeholders with their expectations.

We delve into the responsibilities that come with the territory, including working for each other, our employees, our clients, and more.

Convincing Jesse: Did Jamie Talk Him Into It?

We lay it all out, sharing the dynamics of our partnership and the role persuasion played in our journey.

Advice for Aspiring Entrepreneurs

We discuss what we wish we had known when we started, offering valuable insights for aspiring entrepreneurs.

Our conversation centers on inspiring others to leap, while shedding light on the challenges that come with it.

The Execution Side of Entrepreneurship

While many entrepreneurs understand their market and what they want to sell, they often need help with execution.

We emphasize mastering three key competencies: Operations, Financing/Accounting, and Sales.

The video podcast explores the ‘how’ and when to focus on these aspects.

EOS Concepts and Business Dynamics

We delve into the Entrepreneurial Operating System (EOS) concepts of integrators and visionaries and how they play a crucial role in helping businesses start and thrive.

Jamie and Jesse share their perspectives on these roles and how they’ve embodied them.

The Art of Selling

Selling is an integral part of entrepreneurship, and we discuss the importance of being comfortable with it.

We emphasize how effective salesmanship can make or break a business and share our experiences in this critical area. And by selling – we are not just talking about products and services!

We explore the importance of selling the employee experience, the values, the North Star, the brand and the market position.

The Minimum Viable Product (MVP)

Perfectionism can often paralyze start-ups from launching their products or services. We explore the concept of the Minimum Viable Product (MVP), and why learning from your first customers is more valuable than chasing perfection.

Our discussion also includes cases where founders failed due to over-focusing on profitability, rather than learning from their audience.

Revenue Models and Pricing Strategies

We touch upon revenue models and pricing strategies in line with our e-book.

We highlight the opportunities in using pricing as a differentiator and tailoring pricing models to fit both the customer and the operational model. We, also, delve into the psychology of pricing and why it’s crucial to adapt your pricing strategy as your business evolves.

"Don't look at gross margins, in the early days. That's important down the road, but out of the gates it's irrelevant. Feedback is what is matters - good, bad, and ugly. That will tell you if you're on market response. It will tell you if you're on the right track or not." - Jesse Ferguson

The Challenges of Entrepreneurship

Becoming an entrepreneur is undoubtedly challenging, requiring a unique blend of courage, dedication, and resilience.

We express our deep respect for start-ups that risk their wealth, sleep, time, and energy to contribute to our economy.

We recognize that these decisions impact businesses and the families behind them. We are humbled to be in the same ‘club’ as our fellow business owners, many of whom are our clients!

Our five-year journey as entrepreneurs has been filled with lessons, challenges, and growth.

We hope our reflections and insights inspire and inform those considering the entrepreneurial path. As we look ahead, we remain committed to Amplify’s purpose and the exciting opportunities in our ever-evolving business landscape.

Cheers to the next five years and beyond!